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SMU Emerging Markets
Global and interactive business collaboration centre for research on emerging markets
Global and interactive business collaboration centre for research on emerging markets
Global and interactive business collaboration centre for research on emerging markets
Global and interactive business collaboration centre for research on emerging markets
Global and interactive business collaboration centre for research on emerging markets
Global and interactive business collaboration centre for research on emerging markets
Global and interactive business collaboration centre for research on emerging markets
Global and interactive business collaboration centre for research on emerging markets
Executive Briefs
SMU Emerging Markets publishes one full cycle of Executive Briefs (EB) for each of our six regions every month. These EBs are published to club alumni and external partners monthly.
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Our EBs adopt a top-down analytical approach, which considers 3 angles of analysis: Macro, Industry, and Company. Each of our research pieces uses different analytical frameworks to ensure that our EBs encompass both depth and breadth. Our approach enables a clear understanding of the linkages between our three pieces and the overarching thesis behind our EBs.
Our approach
Macro Analysis
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Economic Indicators
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Mega Trends
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Policy & Plans
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PESTEL
Industry Analysis
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Demand & Supply Factors
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Porter's Five
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Traps and Opportunities
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Industry Value Chain
Company Analysis
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SWOT
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Competitive Advantage
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Business Strategies
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Best Practices
Read our Executive Briefs
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