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Our Executive Briefs

 

SMU Emerging Markets publishes one full cycle of Executive Briefs (EB) for each of our seven regions every month.

 

Our Executive Briefs follow a Macroeconomic > Industry > Company approach, thus constituting one full cycle of EBs. Each of our research pieces uses different analysis frameworks to ensure that our EBs encompasses both depth and breadth. Our top-down approach enables a clear understanding of the linkages between our three pieces and the overarching thesis behind our EBs.

Company

Analysis

Macro
Analysis

Industry
Analysis

  • Economic Indicators

  • Mega Trends 

  • Policy & Plans

  • PESTEL

  • Demand & Supply Factors

  • Porter's Five

  • Traps and Opportunities

  • Industry Value Chain

  • SWOT

  • Competitive Advantage

  • Business Strategies

  • Best Practices

View Our Executive Briefs​